Portfolio

One challenge.
The right copy.

Start with the specialty your communication needs. Then see how it takes shape across brands, audiences, channels and subjects.

Browse by specialty

What do you need to solve?

Choose a specialty to bring related examples together, without having to scroll through the entire portfolio.

10 selections to explore

Open an example to see the work on the home page.

Featured case study · Genera + O BoticárioScience, skincare and a multichannel partnership.

A self-care experience translated into a landing page, social media and CRM.

Social · Landing page · CRM Featured case study · ALFA ConsultoriaSAP Analytics Cloud webinar.

A demand generation campaign turning a technical topic into a relevant invitation.

Social · Landing page · B2B · Script BTO+ · Claro clubeFrom event to app.

Content for an in-person activation with benefits, instructions and a call to register.

Activation · Displays · CTA Selected workWeb & SEO: content that works.

Pages, articles and landing pages guided by search intent and information architecture.

Websites · Articles · SEO Selected workSocial that keeps the brand voice.

Informative, educational, inspiring and timely content for different audiences.

Carousels · Posts · Campaigns In-house experience · DasaMany brands, every word in place.

Content for national and regional brands, from patients to healthcare professionals.

Website · Social · CRM · Campaigns Experience · ALFA ConsultoriaSAP without the jargon.

Technology and management explained clearly for people involved in decision-making.

Articles · SEO · Social · Email Finance & customer engagementFinance without the jargon.

Communication for Bradesco, Ágora and Brasilprev, tailored to the audience and channel.

CRM · WhatsApp · Campaigns EducationKnowledge that invites, not intimidates.

Specialist content with authority, clarity and a strong reading flow.

Articles · SEO · B2B content Sustainability & industryTechnical topics. Clear reading. Real impact.

Environmental topics explained with context, accuracy and practical next steps.

Articles · ESG · SEO

Experience is also about context

The deliverable changes.
The thinking carries through.

Channel and format are the starting point. Strategy also considers who's reading, where they are in the journey and what needs to happen next.

01 / Audiences

From specialists to patients.

Making complex topics accessible to real people is a core part of my work.

B2BB2CInternal teamsDecision-makersConsumers

02 / Channels

From websites to your pocket.

Structure, rhythm and calls to action change with the channel and the stage of the journey.

Websites & SEOCRM & emailSocialWhatsApp & SMSAdvertisingPrint

03 / Content

Formats that make sense.

A strong idea can become a web page, a customer journey or a long-form story.

Landing pagesCampaignsArticlesScriptsB2B materials

Your challenge doesn't come with a label

Let's find the right approach?

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One challenge.The right copy.